MSC - Business Insights & Analytics Manager

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Date: 02-Nov-2022

Location: Brussels, Belgium, .

Company: Daiichi Sankyo Europe


Passion for Innovation. Compassion for Patients.


Daiichi Sankyo and its 16,000 employees in more than 20 countries are dedicated to the creation and supply of innovative pharmaceutical products. In Europe, we focus on two areas: In the cardiovascular space, our strong portfolio of medicines reflects our long-standing commitment and shows that we care for every heartbeat; in oncology our goal is to become a global pharma innovator until 2025 by providing novel therapies to patients across the world. Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries. For more information:




We are seeking highly qualified candidates to fill the position:


Business Insights & Analytics Manager

Midsized Countries



Context / Mission


The Business Insights & Analytics Manager is the go-to person for insights and data related questions (market data expert) to turn data into insights in order to support Daiichi Sankyo Customer Experience strategy. The Business Insights & Analytics Manager ensures actionable analytics, BI dashboards & reports implementation. This position coordinates & supports the adoption (focus on training) across brands and functions within the Mid-Sized Countries(MSC) Turkey, Portugal, Ireland, The Netherlands, Belgium including Luxemburg, Austria and Switzerland).  This position analyses Business Insights needs & requirements to support and challenge the commercial & medical business in all affiliates across MSC.


The position will also have a role of MSC Business Analytics translator as acting as a linker between our commercial business objectives and the core tech and analytical capabilities of our Advanced Analytics team. You draw on your expertise to help commercial business to identify and prioritize business problems, which will create the highest value when solved. Success means for you that deep insights generated through advanced analytics translate into impact at scale: You identify required business/customer data needed to produce most useful insights and ensure solutions that solve our business problems in an efficient and easy to interpret way for business users. You actively participate to the affiliates campaigning team and sprints.

You're known for presenting complex analytics-derived insights into easy-to-understand and actionable recommendations for commercial business. Your engagement goes beyond facilitating informed decision making; you drive implementation/deployment solutions and services and ensure that we execute on insights. You empower others to fail, learn and grow and aren't afraid to roll-up your sleeves. This is your preferred way of driving high adoption of developed analytics, services among our business users and customers.

This position reports to the Head of Customer Experience Excellence MSC.


Roles and Responsibilities


Provide internal business consultation as well as analytical guidance to the MSC affiliates & MSC team to enable informed strategic decisions. Provide analysis & define indicators (KPIs & KEIs) to measure channel effectiveness, content performance, cost per conversion etc.

Monitors KPIs to measure Sales Performance, Omnichannel customer engagement plan effectiveness, customer journeys, Omnichannel quotient & Campaigns performance, etc…


Identify and define Market Insights and Competitive Intelligence needs, information gaps and select most appropriate methodology for data collection
Utilize sales data, competitor insight, dynamic opportunity data, SFE data, and market research to integrate these insights into actionable product/brand opportunities. Supports campaign/product owners and data scientists in defining and implementing campaign/tactic/platform specific KPIs and performance tracking metrics.


Provide data driven & analytic recommendations on sales & activities data across our Omnichannel (CXM) ecosystem and identify new requirements to develop harmonized dashboards or reports.

Identify ways to capture new data (e.g., CRM, sensors), clear organizational hurdles to gain access to data and forge partnerships with 3rd party data providers.
Design mockup & develop new reports (dashboards) as dashboard designer with PowerBI or outsourced these capabilities (via preferred vendor)​.


Support and consult the MSC affiliates to collect, refine and prioritize business hypothesis and any new developments. Act as spokesperson of complex (analytical) problems between Local organisation Leadership, Marketing, Data Scientists and Engineers.
You drive and prepare actions on all data, analytics, and performance topics by bridging technical expertise with operational expertise/commercial business.                                                                    


Actively conduct new analysis to enhance the foundation for data-driven, best-in class customer experience
e.g., improve Omnichannel performance through increasingly personalized campaigns and higher segmentation accuracy.

Translate, educate, and actively communicate data science results to the MSC organisation & affiliates

Provide trainings (TTT) to also ensure analytics dashboards & reports adoption & usage.

Ensure high-level of adoption of the different dashboards across the Mid-Sized countries via the development of trainings (Train-the-Trainer approach) and other initiatives to improve skills and knowledge in terms of use of the dashboards within MSC


Make the bridge with MSC staff, MSC affiliates & DSE organization to manage our data-modelling

Work closely with the Omnichannel manager MSC & Customer Engagement solutions manager MSC to capture relevant customer insights, to ensure the best monitoring, from both quantitative and qualitative perspectives. And enhance our data-modelling with new data sources (with IT dept). Collaborate with Data Scientists & Engineers and IT to ensure models are developed and updated according to business requirements and that they are integrated to other components in an appropriate way. Act as MSC Advanced Analytics Product Owner by becoming the primary liaison between the campaign/product owners, the local data stewards, data scientists and data engineers ensuring that relevant data is prepared for solving business questions.                      






  • Master’s degree in technology or Innovation Management, Information Design, Business Informatics, business administration, economics or a related field.
  • Substantial (2 to 5 years) experience working in a similar role.
  • Proven ability to deliver concise and impactful analysis.
  • Comfortable with conducting (exploratory) data analyses self-service BI tools, ideally also basic experience with PowerBI & Python/R, very good technical know-how.
  • Strong acumen in quantitative analytics and structured problem solving.
  • Overview of common machine learning techniques (Categorical Encoding, Random Forest, Decision Trees) and technologies commonly used (Database and Data Modelling concepts, Deployment tools (e.g., Cloud)).
  • Experience working with teams in an AGILE setting as Product Owner incl. facilitation of cross-departmental exchanges, managing a backlog/release plan and stakeholder management etc.
  • Hands-on proactive approach and accountability.
  • Strong communication skills with ability to present complex messages, manage expectations and trade-offs to various business stakeholders.
  • Strong problem solver with ability to push the solution and progress.
  • High level of commitment, collaboration, and an integrative personality.
  • Excellent language proficiency in English (at least C1) - fluent written and spoken.
  • Experience to cooperate in (international) cross functional teams and has an initiating attitude.
  • Willingness to travel internationally to the various MSC affiliates.   


Would you like to bring your passion Business Insights & Analytics to the company in this varied and challenging role on a daily basis and help the company move forward? Do you appreciate a varied range of tasks, do you like to take on responsibility and, thanks to your organizational talent, do you keep an overview even in hectic situations?  Then get in touch with us quickly.



What we offer

Working at Daiichi Sankyo

At Daiichi Sankyo in Europe, we offer a workplace where your voice is heard. Everything we do, we do with a high level of commitment and a clear focus on patients’ needs. We know that our bold ambition to change patients’ lives for the better can only be achieved through the power of collaboration and the exploration of new approaches. Thus, we encourage our colleagues across Europe to be courageous, to bring their ideas to the table and to embrace opportunities to grow. When you join our European family, you will be a part of a dynamic company where everyone, no matter their role, rolls up their sleeves and gets things done.