MSC-Omnichannel Manager

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Date: 25-Jul-2022

Location: Brussels, Belgium, .

Company: Daiichi Sankyo Europe


Passion for Innovation. Compassion for Patients.


Daiichi Sankyo and its 16,000 employees in more than 20 countries are dedicated to the creation and supply of innovative pharmaceutical products. In Europe, we focus on two areas: In the cardiovascular space, our strong portfolio of medicines reflects our long-standing commitment and shows that we care for every heartbeat; in oncology our goal is to become a global pharma innovator until 2025 by providing novel therapies to patients across the world. Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries. For more information:



We are seeking highly qualified candidates to fill the position:


Omnichannel Manager

Midsized Countries





The omnichannel Manager  is the channel expert recommending best in class channel mix to support Daiichi Sankyo customer engagement strategy. The omnichannel Manager promotes best practices and supports the channel implementation across brands and functions within the MidSized Countries (MSC: Turkey, Portugal, Ireland, The Netherlands, Belgium (including Luxemburg), Austria and Switzerland)The position will be accountable within a networked organization to design and drive engagement campaigns, aligning  customer channel preferences, brand objectives. The role will lead pilots of novel approaches to access key customers in the new ever changing market  environment, providing Daiichi Sankyo a competitive advantage. The role will also  keep an in-depth and up to date  understanding of digital communications channels.


This position reports to the Head of Marketing MSC.


Roles and Responsibilities


Ensures coherence and consistency across brands and campaigns, so that customers have ONE seamless DAIICHI SANKYO Experience  

Provides “trusted adviser status” support for colleagues in the business who can benefit from expertise and experience in their respective projects and decision-making processes

Supports the MSC  affiliates teams with the selection of relevant channels, in line with campaign objectives and  brand strategy


Designs short and frequent personalized customer journeys based on objectives and content defined  by Countries

Contributes actively to agile campaigning team , providing channel insights and recommendations

Designs and coordinates campaign assets in digital channels (such as emails, landing pages, content pages, web ads and other digital content), defines audience lists and ensures seamless channel use and aligned communication across all channels 

Works closely with our Customer Engagement Solution specialist (or Technical support team) to program the campaigns into our Omnichannel ecosystem (Customer Engagement Solution ecosystem)

Responsible for digital marketing including SEO/SEM, social media, email, online displays and keeping up-to-date with new channels and digital marketing best practices

Creates and promotes channel guides to affiliates Customer engagement teams collecting best practices, insights and recommendations

Monitors new trends within and outside the Pharma world and advice internal stakeholders

Monitors competitors activities and Omnichannel strategy in MSC, share the insights with the brand teams                        


Monitors KPIs to measure channel effectiveness, content performance, cost per conversion etc.

Uses an iterative test & learn approach in designing customer journeys based on analytical insights with the support from the AA team

Works with the Business Insight manager to ensure the best monitoring, from both quantitative and qualitative perspectives,  of our Omnichannel execution and information generated by omnichannel activities. 

Ensures that channel insights are shared within the CX country teams or other relevant stakeholders and integrated to upgrade the Customer Experience



  • Master’s degree in business management, marketing, or related field; additional qualification / experience in Digital marketing is a plus
  • Experienced in digital communication and customer experience approach in healthcare
  • Successful track record experience in developing digital and omnichannel strategies and implementing solutions
  • Experience and deep knowledge of the digital engagement systems and best practices (CRM, CMS, Marketing Automation, web, tracking…)
  • Has an overarching eye for the brand and its identity
  • Hands-on proactive approach and accountability
  • Good communication and strong social skills
  • Advanced presentation skills
  • Experience to cooperate in (international) cross functional teams and has an initiating attitude
  • Ability to work in English – fluent written and spoken.
  • Willingness to travel internationally to the various MSC affiliates


Would you like to bring your passion Omnichannel to the company in this varied and challenging role on a daily basis and help the company move forward? Do you appreciate a varied range of tasks, do you like to take on responsibility and, thanks to your organizational talent, do you keep an overview even in hectic situations?  Then get in touch with us quickly.

What we offer

Working at Daiichi Sankyo

At Daiichi Sankyo in Europe, we offer a workplace where your voice is heard. Everything we do, we do with a high level of commitment and a clear focus on patients’ needs. We know that our bold ambition to change patients’ lives for the better can only be achieved through the power of collaboration and the exploration of new approaches. Thus, we encourage our colleagues across Europe to be courageous, to bring their ideas to the table and to embrace opportunities to grow. When you join our European family, you will be a part of a dynamic company where everyone, no matter their role, rolls up their sleeves and gets things done.