Launch Leader - Senior Brand Manager - Bempedoic Acid

Salary: £75,000 - £90,000  with 20% bonus + car allowance and excellent benefits, dependent on experience

Plus car allowance and comprehensive reward and benefits package.

Hours:   Full time, office based role with occasional National and European travel required

Purpose:   

Responsible to ensure a successful launch of Bempedoic Acid in the UK market

Accountabilities and Measurement:

Overall accountability and responsibility for the Bempedoic Acid launch preparation.

• Is accountable for the design and implementation of the launch plan.
• Works within a matrix to lead the cross-functional launch team.
• Responsible for steering cross-functional and affiliate launch preparation.
• Leads the Bempedoic Acid marketing team.

Responsible for implementing the Launch strategy (including pricing together with market access)

• Drive the implementation of the brand positioning by the different functions.
• Drive the implementation of the brand value proposition.
• Define clear marketing tactics for the launch communicating the brand single minded proposition.

 
Ensures readiness of the organisation to launch according to plan

• Drive country Launch Plan according to defined launch with all timelines and deliverables.
• Presents Launch Readiness Assessment to Steering Committee for challenge and agreement
• Drives progress of the launch plan and ensure readiness in a quality and timely manner
• Owns accountability for overall readiness. 
    

Technical/Professional Knowledge:
 
Essential –

• Significant experience of brand management and launching brands across a range of brands, therapy areas and customer groups.
• Previous success of influencing and leading teams without direct line management responsibility.
• Experience of successfully managing multiple projects to challenging timeframes, with internal and external teams.
• Commercial experience.

• Experience of effective budget management and making investment decisions.
• Good communication and strong social skills
• Competent user of Microsoft Office software products.
• Flexibility to travel within the UK when necessary, and occasionally within Europe.
• Full driving licence.
• ABPI qualified.

• Degree level education (or equivalent), preferably life sciences.
• Hands-on proactive approach and accountability
          

Desirable: 

• Experience of working in the relevant therapeutic market(s).
• Previous experience working as a pharmaceutical sales representative.
• Experience of managing multiple brands at the same time including portfolio planning and investment decisions.
• CIM qualified.
• MBA qualified.